Teicneolaíocht Chliste Frithghóchumtha Microtrace
Tá teicneolaíocht ar feitheamh paitinne ag Microtrace, comhalta nua den aipia, a chomhtháthófar le córas tomhaltáin gléas cliste FMCG chun fíor-earraí inchaite a aithint, ó dhrugaí cineálacha ar chostas íseal, féin-lipéid nó ionaid ghóchumtha, agus soláthrófar sonraí iompair tomhaltóirí fíor-ama. agus faisnéis mhargaidh inoibrithe.
Chun a chinneadh an bhfuil na hearraí inchaite a úsáideann gléasanna cliste fíor nó neamhúdaraithe, úsáideann fíortháirgí fíordheimhniú eochair dhá chuid na cuideachta &, lena n-áirítear síniú lipéid agus modh optúil (amhail barrachód).
By integrating simple, low-cost sensors and microtrace's proprietary alerion in intelligent devices of the Internet of things ™ With classification technology and unique item level identification, users can accurately identify genuine products and competitive consumables without real-time Internet connection. In addition, this combination allows companies to obtain real-time market intelligence based on individual consumers.
Microtrace says it is helping companies with front-end, brand loyalty and operational market intelligence. The company claims that the technology is cost-effective at the unit and equipment levels, making it an ideal choice for low-cost, high-volume FMCG applications. A good example is branded consumer goods such as razor blades, which use Internet of things boxes to distribute them. The brand sells the IOT box at or near the cost price to obtain a large installation base and protect the market for its consumables with high quality and high profit margin, because the IOT box can identify authorized products and collect real-time data of products.
& quot;Cuireann an teicneolaíocht seo úsáid chruinn ar fáil d'fhiontair as earraí tomhaltóra. Ina theannta sin, cabhraíonn microtrace le heagraíochtaí aonair an margadh a rialú trí léargas a fháil ar sciar den mhargadh agus iompar tomhaltóirí," mhínigh Brian Brogger, Uachtarán microtrace.